A CRM that speaks freight forwarding. Not generic deal stages.
Sales CRM is the pipeline tool built for forwarder sales teams. Lanes × customer × mode. Customer 360° from FreighAI. Lead capture from inbound RFQs. Tier-aware playbooks. The CRM that knows what a forwarder actually sells.
Generic CRMs speak deal stages. Forwarders sell wallet share by lane.
If your salesperson has been entering 'opportunity stages' into Salesforce just to make a tool happy, this section will land.
“Move the deal from Discovery to Qualified to Proposal to Closed.”
“This customer ships Mumbai → Dubai air-freight, weekly. They have a relationship with a competitor on FCL Mumbai → Antwerp. We want their air-freight wallet first, then expand.”
One of those two CRMs is going to be the source of truth for your sales team. We bet on the one that matches how you actually sell.
Six capabilities. All freight-specific.
Not Salesforce with a logistics skin. Built from scratch for forwarder pipelines.
Pipeline by lane × customer × mode
Not 'deal stages.' The actual unit of sale: this customer, this lane, this mode. Track wallet share by lane. See which lanes you don't yet own with which customers.
Lead capture straight from inbound RFQs
An RFQ from a new prospect becomes a lead, automatically. The agent attaches the brief, the lane, the mode, the expected volume — your sales team starts with full context.
Customer 360° from FreighAI
Every quote · every shipment · every payment · every exception · every complaint. The CRM sees what the platform sees — no parallel data entry, no stale customer records.
Account playbooks by tier
Gold customers · Silver · Bronze · prospects — each with a different playbook for outreach, pricing, and escalation. Configured by tier, executed per account.
Geography-aware pipeline rules
India SMEs sell differently from GCC corporates. Currency, payment terms, language, sales cadence — adjusted by geography out of the box.
Activity capture without admin
WhatsApp threads, emails, call notes — captured from the channels your salespeople already use. No 'log this activity' nag screens.
From inbound RFQ to won deal. No manual entry.
The CRM is fed by FreighAI's operational data — every quote, every shipment, every payment. Sales decides, doesn't transcribe.
RFQ becomes a lead
Quotation Agent flags a prospect with no account · lead auto-created with brief.
Assigned + playbook activated
Lane · mode · volume · tier · geography — playbook selected automatically.
Sales decides next move
Engage now · nurture · disqualify · escalate — with full context on screen.
Quote sent · deal won · expand
Quoted via FreighAI. If won, customer flips to active. Pipeline continues for adjacent lanes.
Four reasons forwarders switch to this CRM from generic.
If you've tried implementing a generic CRM at a forwarding house and watched it die from data-entry fatigue — these four reasons will sound familiar.
Built for the unit of sale forwarders actually have
“Air freight wallet on Mumbai → Dubai with Acme Co.” — that's a deal. Not “Q4 opportunity.” The CRM speaks the language.
Lives inside your operational data
Most CRMs are walled gardens. This one pulls from FreighAI's operational records — actual shipment history, actual margins, actual payment behaviour.
Doesn't force you to maintain it
Generic CRMs die from data-entry fatigue. This one keeps itself current because the operational systems feed it. Salespeople don't “log” — they decide.
Tier and geography aware
A Mumbai SME prospect and a Riyadh corporate need different cadences. Generic CRM doesn't know that. This one does.
Standalone or bundled with FreighAI + BINSY.
The CRM works on its own — but the customer 360° comes alive when FreighAI is the operational system feeding it.
For forwarders who want the sales pipeline tool today and may add FreighAI later. Custom scoping based on user count and integration.
FreighAI + BINSY + Sales CRM at USD 4–8K/month. Customer 360° comes alive when all three share data.
Tired of CRMs that don't speak freight?
Sales CRM is built for the actual unit of sale forwarders have — lane × customer × mode. Book a pilot. We'll scope CRM-only, or alongside FreighAI.